Primo Brands Valuation

PRMB Stock   18.94  0.02  0.11%   
At this time, the company appears to be undervalued. Primo Brands holds a recent Real Value of USD23.54 per share. The prevailing price of the company is USD18.94. Our model determines the value of Primo Brands from analyzing the company fundamentals such as Return On Equity of -0.033, shares outstanding of 370.29 M, and Operating Margin of 0.11 % as well as examining its technical indicators and probability of bankruptcy. Key fundamental drivers impacting Primo Brands' valuation include:
Price Book
2.1938
Enterprise Value
12.2 B
Enterprise Value Ebitda
13.9509
Price Sales
1.0789
Forward PE
14.5773
Undervalued
Today
18.94
Please note that Primo Brands' price fluctuation is not too volatile at this time. Calculation of the real value of Primo Brands is based on 3 months time horizon. Increasing Primo Brands' time horizon generally increases the accuracy of value calculation and significantly improves the predictive power of the methodology used.
Since Primo Brands is currently traded on the exchange, buyers and sellers on that exchange determine the market value of Primo Stock. However, Primo Brands' intrinsic value may or may not be the same as its current market price, in which case there is an opportunity to profit from the mispricing, assuming the market price will eventually merge with its intrinsic value.
Historical Market  18.94 Real  23.54 Target  28.38 Hype  18.96 Naive  17.61
The real value of Primo Stock, also known as its intrinsic value, is the underlying worth of Primo Brands Company, which is reflected in its stock price. It is based on Primo Brands' financial performance, growth prospects, management team, or industry conditions. The intrinsic value of Primo Brands' stock can be calculated using various methods such as discounted cash flow analysis, price-to-earnings ratio, or price-to-book ratio. That value may differ from its current market price, which is determined by supply and demand factors such as investor sentiment, market trends, or news.
23.54
Real Value
27.82
Upside
Estimating the potential upside or downside of Primo Brands helps investors to forecast how Primo stock's addition to their portfolios will impact the overall performance. We also use other valuation drivers to help us estimate the true value of Primo Brands more accurately as focusing exclusively on Primo Brands' fundamentals will not take into account other important factors:
Earnings
Estimates
LowProjectedHigh
0.240.200.35
Details
Hype
Prediction
LowEstimatedHigh
14.6818.9623.24
Details
Potential
Annual Dividend
LowForecastedHigh
0.460.530.59
Details
9 Analysts
Consensus
LowTarget PriceHigh
25.8328.3831.51
Details
Traditionally, analysts and sophisticated investors use multiple methods for valuing a cash-flow-generating entity or its stock. For example, some money managers use Primo Brands' intrinsic value based on its ongoing forecasts of Primo Brands' financial statements. In contrast, other private, professional wealth advisors use a multiplier approach by looking to relative value analysis against Primo Brands' closest peers. If more than one evaluation category is relevant for Primo Brands we suggest using both methods to arrive at a better estimate.

Primo Brands Cash

741.89 Million

Primo Brands Total Value Analysis

Primo Brands is at this time expected to have valuation of 12.21 B with market capitalization of 6.04 B, debt of 5.68 B, and cash on hands of . Please note that valuation may be misleading and is a subject to auditing or accounting errors. We encourage investors to vigilantly validate all of the Primo Brands fundamentals before making equity appraisal based on enterprise value of the company

Primo Brands Investor Information

About 99.0% of the company shares are owned by institutional investors. The book value of Primo Brands was at this time reported as 8.53. The company recorded a loss per share of 0.13. Primo Brands last dividend was issued on the 25th of November 2025. The entity had 2:1 split on the 26th of July 1993. Based on the key indicators related to Primo Brands' liquidity, profitability, solvency, and operating efficiency, Primo Brands may be sliding down financialy. It has an above-average probability of going through some form of financial hardship next quarter.
Current ValueLast YearChange From Last Year 10 Year Trend
Operating Profit Margin0.06310.13
Way Down
Slightly volatile
Total Cash From Operating Activities564.1 M537.3 M
Sufficiently Up
Slightly volatile
Operating Income681.5 M649.1 M
Sufficiently Up
Slightly volatile

Primo Brands Asset Utilization

The asset utilization indicator refers to the revenue earned for every dollar of assets a company currently reports. Primo Brands has an asset utilization ratio of 46.03 percent. This suggests that the Company is making USD0.46 for each dollar of assets. An increasing asset utilization means that Primo Brands is more efficient with each dollar of assets it utilizes for everyday operations.
 
Dot-com Bubble
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes

Primo Brands Profitability Analysis

Based on Primo Brands' profitability indicators, Primo Brands may not be well positioned to generate adequate gross income at this time. It has a very high probability of underperforming in March. Profitability indicators assess Primo Brands' ability to earn profits and add value for shareholders.
 
Net Loss  
First Reported
1992-03-31
Previous Quarter
27.6 M
Current Value
16.8 M
Quarterly Volatility
28.9 M
 
Dot-com Bubble
 
Housing Crash
 
Credit Downgrade
 
Yuan Drop
 
Covid
 
Interest Hikes
The current year's Gross Profit is expected to grow to about 2 B, whereas Pretax Profit Margin is forecasted to decline to 0.
Current ValueLast YearChange From Last Year 10 Year Trend
Gross Profit Margin0.20.28
Way Down
Slightly volatile
Operating Profit Margin0.06310.13
Way Down
Slightly volatile
For Primo Brands profitability analysis, we use financial ratios and fundamental drivers that measure the ability of Primo Brands to generate income relative to revenue, assets, operating costs, and current equity. These fundamental indicators attest to how well Primo Brands utilizes its assets to generate profit and value for its shareholders. The profitability module also shows relationships between Primo Brands's most relevant fundamental drivers. It provides multiple suggestions of what could affect the performance of Primo Brands over time as well as its relative position and ranking within its peers.

Primo Brands Earnings per Share Projection vs Actual

The next projected EPS of Primo Brands is estimated to be 0.2 with future projections ranging from a low of 0.2413 to a high of 0.3475. Primo Brands' most recent 12-month trailing earnings per share (EPS TTM) is at -0.13. Please be aware that the consensus of earnings estimates for Primo Brands is based on EPS before non-recurring items and includes expenses related to employee stock options.
 
Covid
 
Interest Hikes
Primo Brands is projected to generate 0.2 in earnings per share on the 31st of December 2025. Primo Brands earnings estimates show analyst consensus about projected Primo Brands EPS (Earning Per Share). It derives the highest and the lowest estimates based on Primo Brands' historical volatility. Many public companies, such as Primo Brands, manage the perception of their earnings on a regular basis to make sure that analyst estimates are accurate. Future earnings calculations are also an essential input when attempting to value a firm.

Primo Brands Earnings Estimation Breakdown

The calculation of Primo Brands' earning per share is based on the data from the past 12 consecutive months, used for reporting the company's financial figures. The next projected EPS of Primo Brands is estimated to be 0.2 with the future projection ranging from a low of 0.2413 to a high of 0.3475. Please be aware that this consensus of annual earnings estimates for Primo Brands is based on EPS before non-recurring items and includes expenses related to employee stock options.
Last Reported EPS
0.29
0.24
Lowest
Expected EPS
0.2
0.35
Highest

Primo Brands Earnings Projection Consensus

Suppose the current estimates of Primo Brands' value are higher than the current market price of the Primo Brands stock. In this case, investors may conclude that Primo Brands is overpriced and will exhibit bullish sentiment. On the other hand, if the present value is lower than the stock price, analysts may conclude that the market undervalues the equity. These scenarios may suggest that the market is not as efficient as it should be at the estimation time, and Primo Brands' stock will quickly adjusts to the new information provided by the consensus estimate.
Number of AnalystsHistorical AccuracyLast Reported EPSEstimated EPS for 31st of December 2025Current EPS (TTM)
1370.42%
0.29
0.2
-0.13

Primo Brands Ownership Allocation

The majority of Primo Brands outstanding shares are owned by third-party entities. These institutional holders are usually referred to as non-private investors looking to secure positions in Primo Brands to benefit from reduced commissions. Consequently, institutional investors are subject to a different set of regulations than regular investors in Primo Brands. Please pay attention to any change in the institutional holdings of Primo Brands as this could imply that something significant has changed or is about to change at the company. On January 12, 2026, Senator Markwayne Mullin of US Senate acquired under $15k worth of Primo Brands's common stock.

Primo Brands Profitability Analysis

The company reported the previous year's revenue of 5.15 B. Net Loss for the year was (12.6 M) with profit before overhead, payroll, taxes, and interest of 2.02 B.

Primo Brands Past Distributions to stockholders

Please note that valuation analysis is one of the essential comprehensive assessments in business. It evaluates Primo Brands' worth, which you can determine by considering its current assets, liabilities and future cash flows. The investors' valuation analysis is an important metric that will give you a perspective on different companies. It helps you know the worth of the potential investment in Primo Brands and how it compares across the competition.

About Primo Brands Valuation

The stock valuation mechanism determines Primo Brands' current worth on a weekly basis. Our valuation model uses a comparative analysis of Primo Brands. We calculate exposure to Primo Brands's market risk, different technical and fundamental indicators, and relevant financial multiples and ratios and then compare them to those of Primo Brands's related companies.
Last ReportedProjected for Next Year
Gross Profit1.9 BB
Operating Profit Margin 0.13  0.06 
Gross Profit Margin 0.28  0.20 
Primo Brands' stock price is the clearest measure of market expectations about its performance. Without stock valuation, investors cannot independently discern whether Primo Brands' value is low or high relative to the company's performance and growth projections. Determining the market value of Primo Brands can be done in different ways, such as multiplying its stock price by its outstanding shares.
A single share of Primo Brands represents a small ownership stake in the entity. As a stockholder of Primo, your percentage of company ownership is determined by dividing the number of shares you own by the total number of shares outstanding and then multiplying that amount by 100. Owning stock in a company generally confers both corporate voting rights and income from any dividends paid to the stock owner.

Primo Brands Dividends Analysis For Valuation

At present, Primo Brands' Dividends Paid is projected to increase significantly based on the last few years of reporting. The current year's Dividend Yield is expected to grow to 0.08, whereas Dividend Payout Ratio is projected to grow to (41.02). . The current year's Price Earnings To Growth Ratio is expected to grow to 3.68, whereas Retained Earnings are projected to grow to (1.3 B).
Last ReportedProjected for Next Year
Dividends Paid708.2 M743.6 M
Dividend Yield 0.07  0.08 
Dividend Payout Ratio(43.18)(41.02)
Dividend Paid And Capex Coverage Ratio 0.55  0.52 
There are various types of dividends Primo Brands can pay to its shareholders, and the actual value of the dividend is determined on a per-share basis. It is to be paid equally to all of Primo shareholders on a specific date, known as the payable date. The cash dividend is the most common type of dividend payment - it is the payment of actual cash from Primo Brands directly to its shareholders. There are other types of dividends that companies can issue, such as stock dividends or asset dividends. When Primo pays a dividend, it has no impact on its enterprise value. It does, however, lowers the Equity Value of Primo Brands by the value of the dividends paid out.

Primo Brands Growth Indicators

Growth stocks usually refer to those companies expected to grow sales and earnings faster than the market average. Growth stocks typically don't pay dividends, often look expensive, and usually trading at a high P/E ratio. Nevertheless, such valuations could be relatively cheap if the company continues to grow, which will drive the share price up. However, since most investors are paying a high price for a growth stock, based on expectations, if those expectations are not fully realized, growth stocks can see dramatic declines.
Common Stock Shares Outstanding242.3 M
Quarterly Earnings Growth Y O Y-0.812
Forward Price Earnings14.5773

Primo Brands Current Valuation Indicators

Valuation refers to the process of determining the present value of Primo Brands and all of its assets. It can be calculated using a number of techniques. As many analysts who try to value Primo we look at many different elements of the entity such as Primo's management, its prospective future earnings, the current market value of the company's assets, as well as its capital structure formation.
Valuations are an essential part of business, for companies themselves, but also for investors. For companies, such as Primo Brands, valuations can help measure their progress and success and can help them track their performance in the market compared to others. In addition, investors can use Primo Brands' valuations to help determine the worth of potential investments. They can do this by using data and information made public by a company. Regardless of who the valuation is for, it essentially describes Primo Brands' worth.

Complementary Tools for Primo Stock analysis

When running Primo Brands' price analysis, check to measure Primo Brands' market volatility, profitability, liquidity, solvency, efficiency, growth potential, financial leverage, and other vital indicators. We have many different tools that can be utilized to determine how healthy Primo Brands is operating at the current time. Most of Primo Brands' value examination focuses on studying past and present price action to predict the probability of Primo Brands' future price movements. You can analyze the entity against its peers and the financial market as a whole to determine factors that move Primo Brands' price. Additionally, you may evaluate how the addition of Primo Brands to your portfolios can decrease your overall portfolio volatility.
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